I’m Selina. I create intuitive, beautiful, problem-solving experiences.

Selina Toh

Product Designer

I’m Selina. I create intuitive, beautiful, problem-solving experiences.

Selina Toh

Product Designer

Featured work

SPURS

Tottenham Hotspurs Football Club

Citymapper

Citymapper: Safer Navigation Feature

Expedia

Expedia Group: Internship Showcase

Laptop showing Orbit UI

Mozilla: Privacy Policy

Skills

  • UX Design

  • UI Design

  • Web Design

  • UX Design

  • UI Design

  • Web Design

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Design Systems

  • UX Research

  • Variables

  • Design Systems

  • UX Research

  • Variables

Tech Stack

Experience

UI/UX Designer

2025 – Present

Led UX/UI strategy across Tottenham's complete digital portfolio, serving 180+ million global supporters. Owned end-to-end design for new features across four key platforms (Club website/app, Stadium website/app). Managed agency partnerships while providing design direction and ensuring accurate implementation.

Tottenham Hotspurs Football Club

London, UK

UX Designer Intern

2023 – 2023

Designed high-fidelity OneKey prototypes highlighting rewards at each step, boosting user engagement by 24. Delivered wireframes and prototypes for OneKey information page, improving hierarchy and increasing user interaction by 18%.

Expedia Group

London, United Kingdom

UX Intern

2022-2023

Designed component-based customer support icon that reduced user confusion, cutting bounce rate by 41%. Led end-to-end design of prioritized filter interaction on PLP, reducing search time by 25% via A/B testing. Collaborated cross-functionally in Agile environment to integrate stakeholder insights into design solutions.

Hugo Boss

Metzingen, Germany

Graphic Design Intern

2019-2020

Produced high-quality visual designs for recruitment and marketing materials, demonstrating strong layout and colour theory skills. Designed digital assets for external communications, ensuring PayPal brand alignment and cohesion. Increased program visibility and appeal to broader audiences through strategic design choices

Paypal

Singapore, Singapore