I’m Selina, a product designer focused on crafting clear, intuitive digital experiences. I specialise in turning complex problems into thoughtful, user-first solutions. I believe good design happens at the intersection of empathy, function, and simplicity.

My approach is rooted in collaboration. I work closely with cross-functional teams to align vision, validate ideas, and bring products to life. Whether I’m building design systems, prototyping flows, or refining the details, I aim to make every interaction feel effortless and intentional.

I’ve designed across web and mobile, helping launch tools used by millions. I enjoy creating products that solve real problems and scale with clarity. I care deeply about accessibility, usability, and maintaining design integrity from concept to handoff.

When I’m not designing, you’ll find me exploring new cities, cooking, or having a bubble tea. I’m always curious, always learning—and always up for a good conversation about design systems or iced matcha.