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I’m Selina. I design intuitive, beautiful, problem-solving experiences.

Selina Toh

Product Designer

Home

Projects

About

Email

I’m Selina. I design intuitive, beautiful, problem-solving experiences.

Selina Toh

Product Designer

Tottenham Hotspurs Football Club

Leading the complete redesign of four key digital touchpoints for one of the Premier League's most iconic clubs.

SPURS

SPURS

ROLE

Lead UX Designer

PROJECT

Digital Transformation Project Across Club and Stadium

IMPACT

End-to-end UX strategy for 310M+ global supporters

Cross-platform design system development

Stadium and Club digital experience integration

ROLE

Lead UX Designer

PROJECT

Digital Transformation Project Across Club and Stadium

IMPACT

End-to-end UX strategy for 310M+ global supporters

Cross-platform design system development

Stadium and Club digital experience integration

*Selected works available for viewing during interviews due to confidentiality agreements. Please contact me to schedule a portfolio review