Expedia Group: Internship Showcase
A showcase of the key projects I have worked on during my time as a UX Designer in the loyalty team.
What were the key issues affecting the OneKey Program pillar page?
Working directly with our UX researcher, I analysed screen recordings and user sessions to pinpoint exactly where comprehension broke down. We tested multiple header variations, observing how users processed different approaches to messaging and information architecture.
For the layout challenges, I developed several design variations and ran A/B tests to measure which structure actually improved user flow and reduced abandonment.
Final Onekey Pillar Page
In Conclusion
The pillar page redesign wasn't just about cleaner visuals—it was about removing barriers between users and conversion. By identifying real comprehension gaps, simplifying content hierarchy, and designing with user clarity in mind, we transformed a confusing experience into one that guided visitors seamlessly toward action. The measurable improvements in engagement, reduced abandonment, and increased conversion rates proved that strategic content and design decisions can drive meaningful business results.
PROBLEM
Project 2: OneKey CTA for Rest of World Lodging Brands
As Expedia Group prepares to release OneKey globally, CTAs must be strategically placed and worded to comply with varying regional legal requirements. This requires careful adaptation of messaging, timing, and positioning at different user journey stages to respect local frameworks while maintaining effective user guidance.
What are the legal considerations impacting the design of the OneKey program for Expedia’s brands?
Building on insights from OneKey's initial US release, user research and journey mapping. The data showed clear patterns of where conversions naturally occurred versus where it didn't work.
Using these learnings as our foundation, I mapped strategic placement points that aligned with natural user decision-making moments, creating a framework that could adapt to global markets while respecting regional preferences and legal requirements.
Hotels.com OneKey CTA
Reflection
My experience with Expedia underscored the importance of interdisciplinary collaboration in brainstorming, resulting in more comprehensive solutions. By bringing together diverse fields like UX research and content design, we were able to generate innovative ideas.
I also developed skills in crafting flexible and easily editable designs using auto layout techniques. This skill was particularly valuable at Expedia Group, where multiple teams work on various components of a single screen. Auto layout enables seamless modifications and automatically organizes elements within a frame, ensuring coherence and efficiency in design updates.
Additionally, creating mock-ups for regions outside the US enhanced my ability to maintain a cohesive design system. By aligning with established design principles, I ensured the consistent integration of OneKey messaging across different business lines, strengthening brand unity and enhancing user experience on a global scale.